All business operations are overseen by Steven, a Santa Fe resident. He has over 30 years business experience ranging from founding start-ups to managing multibillion corporations. He has served as CEO and as Chairman and Board member of both public (NYSE) and numerous private companies and non-profit organizations. He holds an MBA from Stanford University where he was an Arjay Miller Scholar as well as multiple degrees from each of Amherst College and the University of Massachusetts.

Jeff, Vice-Chairman of Santa Fe Farms and CEO of H47 and Founder of High Desert Hemp and FathomNM (now H47, LLC.) He has over 34 years business experience ranging from business development to starting up and building multibillion- dollar divisions for Univision Corporate, AOL, and the CBS Television Network both in New York and Los Angeles. In 2010, he returned to New Mexico to run Univision's stations and digital property in the Mountain States. In 2018, he founded HDH LLC/FathomNM LLC. developing harvesting and off-loading platforms within the hemp industry for New Mexico and Colorado Farmers.

Vertical integration, product development, medical and policy research, and communications will be overseen by Deanna who has over 30 years experience in health policy, communication strategies, story telling and filmmaking.  Deanna’s expertise is taking complex and disparate issues and making them accessible to large audiences.  Deanna holds a Doctorate in Health Policy from Harvard University and a Masters in Public Health from UCLA.

Rick has over 34 years of business experience sourcing and manufacturing in Asia with extensive experience in China. In 1987, Rick co-founded one of the of the first foreign wholly owned factories in China. His experience includes working with HSBC Global Asset Management team to launch one of the most successful China funds, working as an advisor to Global Sources, advising key customers on purchasing, supply chain and sourcing strategies and working with Amber Kinetics, a clean energy storage company. He spends his time between his home in Hong Kong and the USA.

Product development, innovation and compliance at SFF are the responsibility of GaryChavez, who brings academic experience in chemical engineering and clinical bio- science research at New Mexico State University. Gary became a master grower cultivating and ranching with his grandfather in Stanley, NM. Gary’s agronomy studies were uniquely specialized with regards to agricultural applications of micro algae. Gary’s experience with cannabis includes commercial cultivation.

Leading growth and production at SFF is Cole Daeschel, a New Mexico native who from the age of 4 was taught by his master grower father and former Santa Fe Farmers Market president how to produce award-winning green house products at Cedar Grove Nursery.Cole brings years of experience cultivating annuals, perennials, herbs, flowers, fruits and vegetables in addition to hemp and cannabis high in the foothills of the Sandia Mountains.Cole is a U.S. Army veteran.